Thanks to Don Massenzio’s blog, I saw this post and thought I, too, would share it.
- Get right to the point and keep postings short. Don’t forget that your attention span of your audience is very short.
- In your posts, answer questions, including who, what, where, when, why and how, related to whatever topics you’re writing about.
- Use a conversational and friendly tone, but be professional.
- Proofread your work carefully before publishing it. Your posts should never contain spelling, punctuation or grammar errors.
- Use short sentences that don’t contain overly complicated words. Always keep your audience in mind, and write using language and vocabulary they’ll understand.
- Keep paragraphs to two or three sentences each, and utilize plenty of white space on the screen to avoid clutter and make the content look more presentable.
- Don’t overuse different typestyles, like bold, italic or underlined text. This can be distracting.
- Choose an easy-to-read font, and make sure the text appears large enough so it’s easy to view on any size…
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