Sometimes, one blog just isn’t enough. Since it pretty much takes the “click of a button” to start a new blog at WordPress.com, the freedom can be equal parts inspiring, equal parts overwhelming. How do you know when it’s time to branch out and start a new writing endeavor?

Before taking the plunge, define your expectations. How will your new blog differ from your current site? How often are you planning to update it? If you find that you’re having trouble finding the time to write posts for your current site, be realistic about how frequently you’ll be able to spend time on your second (or third) blog. Alternatively, consider joining up with a blogging buddy to split the writing tasks. As for when to start a new site, my personal rule of thumb is this: if subscribers to my primary blog are getting inundated with posts about a…